yam Foods approached us last year to run their annual involvement in a national ‘gluten-free’ festival, and also for the Sydney Lunar Festival. As a global brand with a strong presence in supermarkets throughout Australia, Ayam needed an efficient, professional team to carry out their major annual physical promotions. Al and our team handled the logistical side of the event, directed by Ayam and its PR team who devised an overarching creative vision. We also took care of the menu designs, decal application and printing, which proved highly time and cost efficient for the client. The contract also included an activation event at Woolworths’ head office, which was of great importance to the client. This event successfully generated extensive positive engagement with Woolworths employees and management. Both the gluten-free festival and lunar festival were a success, and as always, we were delighted when Ayam expressed their commitment to working with us again next year.